Japan has a unique adult entertainment culture that you won’t find in other countries. Here, you can enjoy intimate experiences with cute or attractive women — including physical contact, oral sex, and even full service (sex), depending on the type of establishment.
One of the appeals of Japan’s adult services is that you can find them not just in big tourist areas like Tokyo or Osaka, but even in rural towns. Whether you’re sightseeing or on a business trip, it’s easy to enjoy these services during your stay.
While there are some establishments that do not accept foreign customers, the number of foreigner-friendly places has been steadily increasing. If you’re visiting Japan, why not enjoy a fun and sensual experience with a local girl?
In this guide, we’ll explain the different types of adult establishments in Japan, how to use them, and recommend popular areas that are welcoming to foreigners.
- What is a “JAPANESE FUZOKU”?
- How to Use Store-Based and Outcall Adult Services
- Types of Adult Entertainment Services for Foreigners in Japan
- Popular Areas with Soaplands that Welcome Foreign Visitors
- Nakasu, Fukuoka
- Frequently Asked Questions (FAQ)
What is a “JAPANESE FUZOKU”?
Many people outside Japan may not be familiar with what “fuzoku” (adult entertainment) establishments are. First, let’s go over the basics.
There are many different types of adult services in Japan. Knowing the differences will help you choose the one that best suits your preferences.
Difference Between Japanese Fuzoku Shops and Brothels
In English, “fuzoku” is often translated as “brothel,” but that term doesn’t quite match how these establishments work in Japan.
A brothel usually refers to a place where sex workers gather in one location, like a hotel or building. In contrast, Japanese fuzoku shops either:
- Have physical storefronts where you go and enjoy services inside the shop, or
- Offer dispatch services where the girl is sent to your hotel or a love hotel.
Keep in mind that the Japanese system is different from the typical “brothel” concept used in English-speaking countries.
What is a Love Hotel?
A love hotel is a type of short-stay accommodation primarily designed for couples to engage in sexual activities. These hotels typically offer privacy, themed rooms, and hourly rates, catering to both short visits and overnight stays.
Only Soaplands Offer Full Service (Sex)
Not all adult establishments in Japan offer sexual intercourse.
Only “soaplands” legally allow full service. In most soaplands, using a condom during penetration is mandatory, though some may permit bareback sex depending on the establishment.
Other types of fuzoku services (such as “delivery health” or “fashion health”) do not include intercourse — these usually involve oral sex or other forms of non-penetrative service.
There is 2 type of Brothels
There are several types of adult entertainment establishments in Japan: some have physical locations (storefronts), while others do not.
Storefront establishments have a shop where the girls are present. After checking in, you receive service from the girl inside the establishment.
Non-storefront establishments, on the other hand, involve calling a girl to your hotel or a love hotel, where the service takes place.
Storefront establishments typically operate until midnight, while non-storefront services are generally available until the morning.
For those who don’t speak Japanese, we recommend choosing a storefront establishment, where staff are usually on-site and can assist you.
However, more delivery health services are starting to offer multilingual support, so be sure to check when selecting a service.
How to Use Store-Based and Outcall Adult Services
Not all adult entertainment establishments accept foreign customers.
Be sure to choose places that indicate they are “Foreigner-friendly,” “English available,” or have a note such as “Foreigners Welcome.”
You will often be asked to present your passport as ID, so make sure to bring it with you.
How to Use Store-Based Adult Services (Soaplands, etc.)
If the establishment doesn’t require reservations, you can simply walk in.
However, if you want to choose a specific girl that suits your preferences, making a reservation is highly recommended.
If you speak Japanese, phone reservations are usually the fastest.
Recently, some establishments that accept foreign customers also offer online reservation forms in English.
Be ready with the following information:
- Your name (a nickname is )
- Contact details
- The name of the girl you want to book
- The course duration
Once you’ve made a reservation, head to the shop.
Here’s the typical process:
- Give your name and show your ID at the front desk
- Pay the fee in advance
- Meet the girl and enjoy your session
There are staff members at the shop, so if you’re unsure about anything, feel free to ask them.
How to Use Outcall/Delivery Health Services
A girl will be sent to your hotel or a love hotel.
Some business hotels may not allow escorts, so be sure to check with the front desk in advance.
Make a reservation by phone or through the website.
Prepare the following details:
- Your name (a nickname is okay)
- Contact information
- The name of the girl you’d like to see
- Course duration
- The name and address of your hotel
After making a reservation, go to your hotel before the scheduled time.
Once you arrive, contact the shop and let them know your room number.
The girl will come at the designated time. Pay her upon arrival, then enjoy your time together.
Note: Since there are no staff members on-site with outcall services, it can be a bit tricky for first-timers.
It’s best if you can communicate in Japanese to some degree for a smoother experience.
Types of Adult Entertainment Services for Foreigners in Japan
Understand the different types of adult entertainment venues and the services they offer.
Each establishment has its own rules on what is and isn’t allowed, so it’s important to know the details beforehand.
Failing to follow the rules may result in being denied service on the spot.
Soaplands – The Only Legal Place for Sex in Japanese Adult Entertainment
Soaplands are the only type of adult entertainment venue in Japan where sex is legally allowed.
Because sex is part of the service, prices tend to be higher than other options.
Since soaplands operate in physical locations, they’re easier to use even if you don’t speak much Japanese.
Estimated Total Cost (Including All Fees)
| Duration | Estimated Price (Foreigners) |
|---|
| 60 min | ¥22,000 – ¥30,000 |
| 80 min | ¥27,000 – ¥35,000 |
| 100 min | ¥32,000 – ¥45,000 |
| 120 min | ¥40,000 – ¥55,000 |
Designation Fee (to choose a specific girl): ¥1,000–¥3,000
Photo Selection: Free – ¥1,000
Repeat Designation: ¥2,000–¥5,000
Optional Services (lotion play, cosplay, etc.): ¥2,000–¥10,000
Typical Service
- Meet the girl and have a short chat
- Take a bath together, where she will wash your body
- Enjoy mat play or bed play
Mat play is a signature soapland experience. A soft mat is laid out in the bath, and the girl uses slippery lotion to glide her body against yours. It’s incredibly stimulating and unique to soaplands.
You can enjoy a wide range of services including kissing, oral sex, handjobs, fingering, 69, and most importantly—full intercourse.
Fashion Health – Budget-Friendly with a Physical Location
Fashion Health shops have physical storefronts, so there’s no need to pay for a hotel.
They are one of the most affordable options in Japan’s adult entertainment scene.
Courses start from just 30 minutes, making them ideal for a quick release.
Estimated Total Cost (Including All Fees)
| Duration | Estimated Price (Foreigners) |
|---|
| 30 min | ¥7,000 – ¥10,000 |
| 60 min | ¥13,000 – ¥17,000 |
| 75 min | ¥17,000 – ¥25,000+ |
| 80 min | ¥10,000 – ¥13,000 |
Designation Fee: ¥1,000–¥3,000
Repeat Designation Fee: ¥2,000–¥4,000
Special Options: ¥1,000–¥5,000
Typical Service
Aside from the fact that penetration is not allowed, the service is very similar to soaplands.
After meeting the girl, you’ll take a shower and then move to the bed for play.
Instead of intercourse, you can enjoy “sumata” (non-penetrative frottage), where the girl rubs your genitals using her thighs or groin area. It offers a sensation similar to penetration and is very popular.
Delivery Health – Girls Sent to Your Hotel
Delivery Health, or “Deruheru”, lets you call a girl to your business hotel or love hotel for in-room service.
A key advantage of Delivery Health is that many operate late at night.
It’s also the most widespread adult service in Japan, making it available even outside major cities.
Note: Since there’s no physical store, you’ll need to pay for a hotel room.
Estimated Total Cost (Including All Fees)
| Duration | Estimated Price (Foreigners) |
|---|
| 60 min | ¥18,000 – ¥28,000 |
| 75 min | ¥22,000 – ¥32,000 |
| 90 min | ¥25,000 – ¥35,000 |
| 120 min | ¥35,000 – ¥50,000 |
Designation Fee: ¥1,000–¥3,000
Transportation Fee (depends on dispatch area): ¥1,000–¥3,000
Optional Services: +¥2,000–¥10,000 (depending on play)
Late-Night Fee: Extra charges may apply after 10 PM
Typical Service
Services are very similar to Fashion Health. After meeting the girl, take a bath together and then enjoy playtime in the bed.
Since the play takes place in your hotel, there’s more freedom.
Feel free to play in the bath or try your own preferred non-penetrative activities.
Japanese Erotic Massage – With Happy Ending
Japanese Erotic Massage combines a relaxing massage with a handjob to finish.
This is not just a regular massage—things gradually get more intimate as the therapist massages your inner thighs and groin area.
Perfect for those who want both relaxation and release.
Estimated Total Cost (Including All Fees)
| Duration | Estimated Price (Foreigners) |
|---|
| 60 min | ¥15,000 – ¥20,000 |
| 90 min | ¥20,000 – ¥25,000 |
Designation Fee: ¥1,000–¥3,000
Repeat Designation Fee: ¥2,000–¥4,000
Special Options: ¥1,000–¥5,000
Some shops have physical stores, while others are delivery-based and require a hotel.
Typical Service
In principle, you’re not allowed to touch the girl—just relax and enjoy.
You can choose between oil or powder massage.
The session ends with a handjob for ejaculation.
Depending on the shop and options, you may be allowed to touch the girl’s breasts or have her topless. Some also offer oral with a condom as an upgrade.
Popular Areas with Soaplands that Welcome Foreign Visitors
Soaplands are only found in specific parts of Japan.
They aren’t available in every tourist destination, so be sure to check before visiting.
Here are some areas with soaplands that are popular among foreign visitors.
Susukino, Hokkaido
Located in Japan’s northernmost island, Hokkaido is a favorite destination for foreign travelers.
The Susukino district in Sapporo is known for its abundance of soaplands.
It’s right in the city center, making it easily accessible.
There are 18 soaplands in Susukino that accept foreign customers, so you’re sure to find a girl that suits your taste.
Yoshiwara, Tokyo
Most of Tokyo’s soaplands are concentrated in the Yoshiwara district.
It’s about 30 minutes from Tokyo Station and close to the popular sightseeing spot of Asakusa.
However, keep in mind that most shops are a 15–20 minute walk from the nearest train station.
While Yoshiwara has around 130 soaplands, currently only 16 of them are open to foreign customers.
Yagenbori, Hiroshima
Hiroshima is a common stop for visitors exploring Japan.
The Yagenbori area in Hiroshima is home to several soaplands.
It’s about a 20-minute trip from Hiroshima Station, making it easy to swing by during your sightseeing.
There are currently 9 soaplands in Yagenbori that welcome foreign customers.
Nakasu, Fukuoka
If you’re planning a trip to Kyushu, make sure to check out the soaplands in Nakasu, Fukuoka.
This area is within walking distance from the major tourist hubs of Tenjin and Hakata.
With 27 soaplands that accept foreign customers, you’ll have no trouble finding the right place to enjoy.
Frequently Asked Questions (FAQ)
We have compiled a list of frequently asked questions for foreigners looking to use adult entertainment establishments in Japan.
What is the pricing system for adult entertainment establishments in Japan?
Prices vary depending on the establishment, but the general price range is as follows:
- Fashion Health: ¥15,000–¥25,000 for 60 minutes
- Soapland: ¥25,000–¥50,000 for 60 minutes
- Delivery Health: ¥20,000–¥35,000 for 60 minutes (+ hotel fee)
- Sensual Massage: ¥15,000–¥30,000 for 60 minutes
Is a reservation required?
It depends on the establishment, but reservations are often required.
Especially for foreigner-friendly establishments, English-speaking staff may be limited, so it is recommended to book in advance via phone or the website.
What payment methods are accepted?
Most adult entertainment establishments only accept cash. However, some places do accept credit cards.
Be aware that a service fee (10–20%) is often charged for card payments.
What are the prohibited activities in adult entertainment establishments?
Commonly prohibited activities include:
- Forcing full-service intercourse (If the establishment does not allow full service, follow the rules)
- Violence or aggressive behavior
- Drug use
- Taking photos or videos
- Hiding any sexually transmitted diseases
Is tipping required?
There is no tipping culture in Japan's adult entertainment industry.
However, if you want to leave a good impression or hope for extra services, offering a tip may be appreciated.
Is an ID required?
Most establishments do not require an ID, but some high-end establishments and soaplands may ask for a passport or other identification.
