There are 11 adult entertainment establishments in Matsuyama that accept foreign customers.
Among them, soaplands, known as the king of adult entertainment, account for about half with five establishments.Each establishment has its own unique concept, making it easy to choose based on your budget and mood.
This time, we will introduce five foreigner-friendly soaplands and one high-quality Fassion Helth service in Matsuyama.
In Japanese adult entertainment establishments, there are two types of pricing: "Japanese customer rates" and "foreigner rates."
The establishments introduced in this article are foreigner-friendly, but those listed with Japanese customer rates will require an additional fee for foreign customers.
In entertainment districts with many adult establishments, there are street touts trying to lure customers. No matter how tempting their offers may sound, never follow them.
These touts often target tourists and engage in scams, where they demand outrageous fees after the service is completed. To avoid such situations, choose establishments like the ones introduced in this article, where prices are clearly listed.
Features of Matsuyama’s SoapLands
In Matsuyama City, soaplands are concentrated in the Dogo area, about a 10-minute drive from Matsuyama Station.Many of the establishments are locally rooted and offer a sense of security, making them approachable even for first-time visitors.
Additionally, attractive women from nearby prefectures gather here, and many of the staff are friendly and easy to connect with.
You are likely to find someone who perfectly matches your preferences.
Types of Adult Entertainment Services for Foreigners
For foreigners, the main options are soaplands, Fassion Helth services, and outcall escort services.
However, the number of foreigner-friendly establishments is still limited at this time.
If you want to save on transportation fees for cast members and lovehotel charges, it’s recommended to focus on soaplands or Fassion Helth services.
Matsuyama’s soaplands are especially known for their high-quality service, so if you’re unsure where to start, soaplands should be at the top of your list.
What is a Love Hotel?
A love hotel is a type of short-stay accommodation primarily designed for couples to engage in sexual activities. These hotels typically offer privacy, themed rooms, and hourly rates, catering to both short visits and overnight stays.
Average play price
Prices at foreigner-friendly establishments vary depending on the type and rank.
For soaplands, the average rate starts from 37,000 yen for 60 minutes.
For Fassion Helth services, 50 minutes typically costs around 25,000 yen.
Be aware that some places may charge additional fees for selecting a specific cast member or for optional services.
Especially when choosing a popular cast member, additional charges are common, so it’s wise to confirm the pricing details in advance.
Locations and Directions in Matsuyama SoapLand
Soaplands in Matsuyama are concentrated in the Dogo area, offering convenient access.
They are located about a 10-minute drive from Matsuyama Station and are relatively easy to find.
If you are unfamiliar with the area, you can use a map app or simply tell a taxi driver
道後多幸町のソープ街まで
and you will be guided there smoothly.
Best 5 SoapLands in Matsuyama
| Store Name | Foreigner Price | Business Hours | Girls’ Age Range | Features |
|---|---|---|---|---|
| Talent | 60 min 37,000 yen ～ | 10:00–0:00 the next day | 20s | Reliable and flexible service with solid fundamentals |
| Eikokuya | 60 min 40,000 yen ～ | 06:00–23:59 | 20s | High-quality service at a reasonable price |
| Jyuyakushitsu | 80 min 50,000 yen ～ | 11:00–0:00 the next day | 20s–30s | A long-established shop with a traditional Japanese house appearance |
| Yuuduki | 70 min 43,200 yen ～ | 06:00–0:00 the next day | Late teens to 20s | Popular for its long courses |
| Make Up | 60 min 37,000 yen ～ | 06:00–0:00 the next day | 20s | Well-known for the high quality of the girls |
①Talent
Talent is a soapland where “eye-catching, exceptionally beautiful” women gather.
You can enjoy special moments with top-tier girls who have the beauty and charm of celebrities.
The staff is well-trained, providing high-quality service with a solid foundation and flexible response.
The cast mainly consists of women in their 20s.
Each girl is of a very high level, so you’re sure to find someone who matches your taste.
They also host frequent events, so it’s recommended to subscribe to their email newsletter.
| Category | Details |
|---|---|
| Price | 60 min 37,000 yen ～ |
| Business Hours | 10:00–0:00 the next day |
| Address | 6-23 Dogo Takomachi, Matsuyama City, Ehime |
| Phone Number | 089-945-7275 |
| Website | Talent |
②Eikokuya
Eikokuya is a long-established soapland loved by locals in Dogo.
Despite its affordable prices, it continues to offer high-quality services that satisfy men.
You can forget the hustle and bustle of everyday life and enjoy a relaxing adult experience in a sophisticated space.
The cast mainly consists of women in their 20s.
Enjoy attentive hospitality comparable to a luxury club.
Recommended for men who like glamorous girls with F-cup or larger busts.
| Category | Details |
|---|---|
| Price | 60 min 40,000 yen ～ |
| Business Hours | 06:00–23:59 |
| Address | 1-11 Dogo Takomachi, Matsuyama City, Ehime |
| Phone Number | 089-913-5586 |
| Website | Eikokuya |
③Jyuyakushitsu
Jyuyakushitsu is a prestigious soapland with over 30 years of history.
Its traditional Japanese house-style exterior creates a special atmosphere.
Experienced, mature women warmly and skillfully heal both your body and mind.
The cast mainly consists of women in their 20s to 30s.
Many are proud of their skills, and one session might not be enough!
Check the website for events offering discounts of 3,000 yen.
| Category | Details |
|---|---|
| Price | 80 min 50,000 yen ～ |
| Business Hours | 11:00–0:00 the next day |
| Address | 1-19 Dogo Takomachi, Matsuyama City, Ehime |
| Phone Number | 089-945-5411 |
| Website | Jyuyakushitsu |
④Yuuduki
Yuuduki is a soapland offering outstanding cost performance.
Many charming newcomer cast members await you with heartfelt hospitality.
Many men book long courses of 200 or 300 minutes to fully enjoy their favorite girl.
The cast mainly consists of girls in their late teens to 20s.
You’ll find many sweet, affectionate girls who make you feel like you’re in a relationship.
Discounts for first-time visitors are also available—perfect for trying them out.
| Category | Details |
|---|---|
| Price | 70 min 43,200 yen ～ |
| Business Hours | 06:00–0:00 the next day |
| Address | 16-22 Dogo Yunomachi, Matsuyama City, Ehime |
| Phone Number | 089-993-6885 |
| Website | Yuuduki |
⑤Make Up
Make Up is a soapland rapidly growing in popularity in Dogo.
It’s known for the “high quality” of its cast, ranging from pure and innocent girls to highly skilled veterans.
It’s a great choice for both first-timers and experienced visitors.
The cast mainly consists of women in their 20s.
Many girls are good at talking and listening, making even non-playtime enjoyable.
Don’t forget to check their website for the latest promotions.
| Category | Details |
|---|---|
| Price | 60 min 37,000 yen ～ |
| Business Hours | 06:00–0:00 the next day |
| Address | 3-1 Dogo Takomachi, Matsuyama City, Ehime |
| Phone Number | 089-934-2244 |
| Website | Make Up |
Popular Fassion Helth in Matsuyama
| Store Name | Foreigner Price | Business Hours | Girls’ Age Range | Features |
|---|---|---|---|---|
| Burning | 50 min 25,000 yen ～ | 11:00–LAST | Late teens to early 30s | Wide variety of costumes available |
①Burning
Burning is an establishment-based health service that offers “blazing pleasure.”
Here, you can enjoy various costumes such as school uniforms, nurse outfits, and more, stimulating your desires.
If you want to experience different scenarios during your play, this is definitely a place to check out.
The cast mainly consists of women in their late teens to early 30s.
With over 100 girls on the roster, it’s easy to find someone who matches your taste.
There are also special discounts for new cast members, so don’t forget to check their website for the latest offers.
| Category | Details |
|---|---|
| Price | 50 min 25,000 yen ～ |
| Business Hours | 11:00–LAST |
| Address | 6-17 Dogo Takomachi, Matsuyama City, Ehime |
| Phone Number | 089-933-7633 |
| Website | Burning |
Frequently Asked Questions (FAQ)
We have compiled a list of frequently asked questions for foreigners looking to use adult entertainment establishments in Japan.
What is the pricing system for adult entertainment establishments in Japan?
Prices vary depending on the establishment, but the general price range is as follows:
- Fashion Health: ¥15,000–¥25,000 for 60 minutes
- Soapland: ¥25,000–¥50,000 for 60 minutes
- Delivery Health: ¥20,000–¥35,000 for 60 minutes (+ hotel fee)
- Sensual Massage: ¥15,000–¥30,000 for 60 minutes
Is a reservation required?
It depends on the establishment, but reservations are often required.
Especially for foreigner-friendly establishments, English-speaking staff may be limited, so it is recommended to book in advance via phone or the website.
What payment methods are accepted?
Most adult entertainment establishments only accept cash. However, some places do accept credit cards.
Be aware that a service fee (10–20%) is often charged for card payments.
What are the prohibited activities in adult entertainment establishments?
Commonly prohibited activities include:
- Forcing full-service intercourse (If the establishment does not allow full service, follow the rules)
- Violence or aggressive behavior
- Drug use
- Taking photos or videos
- Hiding any sexually transmitted diseases
Is tipping required?
There is no tipping culture in Japan's adult entertainment industry.
However, if you want to leave a good impression or hope for extra services, offering a tip may be appreciated.
Is an ID required?
Most establishments do not require an ID, but some high-end establishments and soaplands may ask for a passport or other identification.
